Why Ethnic?
The ethnic populace accounts for over 15% of the UK population and plays a vital part in the economy of most brands. (Estimated around 9.3 million; source: Office for National Statistics 2011).
The disposable income of the ethnic population is estimated at £300 billion. (Source: IDS)
The cross-section covers all age ranges and profiles, from AB to C2De, from professionals to the self-employed, and up to 20% of the UK’s grocery trade comes through independent retailers, 75% of which are Asian owned and run, making Asian television an important consideration from a trade perspective. (Source: MEMS TV)
IMAGE AND DATA COURTESY: ETHNOPEDIA.CO.UK
INTERESTING FACTS
MULTICULTURAL BRITAIN
Geography
London houses the largest number of ethnic minorities and Eastern Europeans and is home to people from 189 out of the 192 countries recognised by the UN. The largest number of ethnic minorities live in Newham (68 per cent).
Age profile
The median age for ethnic minorities is 27 compared with 40 for their white counterparts.
Household profile
The average Bangladeshi household contains 4.5 people, followed by Pakistani (4.1) and Indian (3.3). The smallest households are White Irish (2.1) and Black Caribbean and White British (2.3).
Labour market
Black Caribbean and Indian groups exhibit the highest rates of economic activity (77.7 per cent each). White Indians exhibit the highest rate of employment (71.3 per cent).
Disposable incomes
The projection for the disposable income of ethnic minorities is pounds 300 billion in 2011.
Consumer insights
Ethnic groups are keen users of new technologies and 60 per cent are more likely to have cable and satellite TV to view programming associated with their own culture.
Business performance
275,000 ethnic minorities run small businesses that contribute £20 billion to the UK economy. In London, there are 66,000 ethnic-owned businesses employing 560,000 people and with a turnover of £90 billion in sales. Their business performance outstrips that of their white counterparts.
SOURCE: www.diversemag.co.uk
STAR VIJAY TV
Star Vijay TV is a Popular Indian Entertainment Television Channel in Tamil language offering a unique mix of fiction & and non-fiction properties.
Vijay TV is part of STAR INDIA and has a viewership of over 60 million worldwide.
Vijay TV has been the No. 1 Tamil Channel internationally and is the undisputed market leader.
Vijay TV is available on SATELLITE: EUROBIRD 9A, IP TV, LYCA TV, YUPPTV, FREEBOX (France), NAXOO (Switzerland), SUNRISE (Switzerland)
WHY SHOULD YOU ADVERTISE ON VIJAY TV?
- The No. 1 Tamil entertainment Channel of the Tamil Diaspora
- Cost-effective Global and Region-specific campaigns
- The best platform to reach the Tamil ETHNIC diaspora across the world
- Vijay TV is broadcast in more than 40 countries worldwide
- Viewership of over 60 Million across the WORLD
- More than 650,000 viewership in Canada & USA
- Cost-effective media campaigns
- Sponsorship Campaign & Spot only campaign option available
- Budgets from 1500 CAD
